In recent months I’ve had the pleasure of speaking with many established business owners regarding sound online marketing tactics. The one constant among them, as is similar for most business owners, is that they have barely enough hours in the day to do their actual business, let alone hone their internet marketing skills. To that end, when […]
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Noah Weiner has contributed 42 entries to our website, so far.
Mobilegeddon is a day away, and there’s no shortage of predictions around the impact these changes will have in the search result landscape. There’s also no shortage of predictions related to the anticipated blow-back to come from folks sure that Google’s about to hurt itself by imposing an “are you mobile friendly?” filter, thus no […]
I love this industry I work in. There I said it. Cheesy as it sounds, I could give the Local Search & Social Internet industry a bouquet of flowers this morning. Facebook unveiled Graph Search yesterday, as you probably already heard. The reason my heart swoons is because of the host of challenges faced by business owners based solely off […]
Big changes are sweeping across Google. As you may have noticed, they recently rolled out Search Plus Your World, which has turned the industry on its ear. The issue? Google appears to have abandoned the very premise that built their empire, opting to discard “relevance” in favor of showing “social-personal” results. Why? It’s Google’s latest […]
Lists are huge in social media. But there are way too many. With so little time and attention to give, I thought some “one item long” lists might be handy. Only have time to learn the one thing you need to rocket your business to the top via social media? Here it is: 1. Passionate […]
As more brands clamor for the attention of users across the social media landscape it becomes increasingly difficult for any one of them to capture the eye of their intended audience. Every day the din of products and companies is growing in the social universe. They flash across our field of vision competing for the […]
Trends are now showing that the honeymoon phase of social media appears to be waning. I, for one, am delighted. The effort to demystify the dreamy potential locked within social media’s nucleus is occasionally met with deaf ears when attempting to help businesses strategically step into the social space. And now as statistics point out […]
A common and useful tactic with Twitter technology is streamlining the process of getting tweets out into the social sphere. Hooking your twitter stream to RSS feeds, pulling it into a blog via API, auto publishing it to a myriad of your other social media accounts in other platforms – all of these help us […]
I’ve been digging deeply into the world of mobile marketing lately. Well documented now, this is one of the fastest emerging marketing channels in the realm of digital advertising today. Text, or Short Message Service marketing (SMS Marketing as it is commonly known) represents an extremely low cost and intimate means of reaching customers with […]
If it’s good enough for all of us, shouldn’t it be good enough for businesses too? The explosion of social networking–the connecting, reconnecting, and sharing of our daily thoughts–has quickly incorporated itself into the fabric of our lives. For those doing it, many might say they feel all the better for it. How long until […]