Don’t Waste A Drop Of Your Digital Assets
Making an online name for yourself requires a lot of effort. If you’re going to do a good job of it, much of that effort will center around content production. Being able to produce content is no small feat. It intimidates companies looking to launch a bold new web face, and it plagues companies struggling to continue the effort long after an initial site is launched.
Don’t make it harder on yourself than it has to be. Don’t squander the ability you have to leverage and repurpose any and all forms of content you might have on hand. It is quite possible that you have a library of digital assets that are being under-utilized at this very moment. Items such as product photos, videos, whitepapers, sales collateral, and presentation material can all play a strategic role in placing your company in front of an online audience.
Here are some easy-to-implement steps that can help you make the best use of all the digital content you have on hand.
This is a crucial content type that can boost your ability to reach an audience. Applying good SEO tactics to all of your online images can help them rank and lead people deeper into your site.
Make sure search engines can reach the directory level where your images are stored, and be sure to use ALT tags to name your images with descriptive titles (not some numbering system you use to catalog them in a folder).
Also, make use of images across your social media profiles. You might want to create a robust gallery of your images in Flickr or Photobucket (or both). Any way that you can push your visual content out will aid in bringing visitors in.
Do you have video content living a sheltered life on your site? Product demos? How-to’s? Company profiles? You should give serious consideration to leveraging this content across a myriad of video portals, not the least of which is YouTube, currently the world’s second largest search engine.
Presentations and other collateral
Do you have a library full of PDFs, Whitepapers, Case Studies, and Sales Presentations? These should reside somewhere on your website as optimized content. Plus you might consider self-syndicating some of your favorites via social platforms like SlideShare. This is a great way to allow your already produced content to achieve a second wind while spreading your reputation even further across the Internet.
Not only can your digital assets find a life of their own across niche search engines and social platforms, but now that traditional search engines are all shifting to a more universal presentation which includes ranking everything from web pages to videos to social media statuses, you owe it to yourself to make sure you are getting your fingers in as many different communication media as possible – many of which you might already have waiting in the wings to take the stage.