Got Business? Get Listed
Local and regional companies traditionally conduct nearly all their business within a 50 mile radius of their physical location. This is likely true of your business too. Even in the digital age, proximity is a key factor in building a client base. Customers themselves drive this statistic based upon their tendency to want to do business with a company they can “see and touch.” It’s no wonder that Local Internet Marketing caught fire over the last several years as consumers strove to make use of the Internet when looking for businesses ranging from restaurants to building contractors. And the search engines responded to help facilitate their own ability to serve those searchers the results they were looking for (and thus retain those precious user-eyeballs).
Today, search results are populated with content culled from any number of trusted business information sources which the engines have come to rely on, not just for basic business information, but for “trusted” business information. What’s that? Well, consider that a search engine kicks its user experience in the shins if they supply an “out of business” business listing at the top of their results. If Google were to show me that its best search result for a landscaping company was a company whose phone number was now disconnected, this would sour me to the usefulness of Google as a local business search tool. So, the search engines do everything they can to make sure that the information in their results is current, accurate, and useful to the searcher.
One of the best ways you can show the engines that your business information is current and accurate is to get it submitted online everywhere you can, so that as the engines index (go out and gather) business information, yours is consistently found, and it’s full of useful information.
Set aside a little time to make sure your information is out there correctly. Here are just some sites where you should submit your business information and thereby feed the data sources which in turn play a role in feeding search results. Not to mention, folks actually uses many of these sites directly when looking for products and services. Spread your business information around. Remember, you are not just your website, you are a web presence. Be present everywhere possible.