Feeding The Electronic Super Brain
Just what the world needs now is another blog about Search Engine Marketing (SEM) and Social Media, right? Of course it is. The way I’m starting to see it, the world of SEM is developing at more than the fevered pitch it saw over the first five years of this century, and the new frontier (can we still call it new?) is as baffling as ever to the true market that must adopt it – businesses trying to reach customers.
Slowly but surely it is starting to look like the evolution of real insight and wisdom concerning how one approaches the Internet as a marketing tool is taking shape more as a “unified voice of many,” and that voice, in large part, is speaking from within the very medium it aims to explain. It’s not about wise guys and gals who might possess something approaching knowledge of the space attempting to prove who knows the most – the first thing we will agree on is that being an expert in this field is far fetched. It’s more that the very tools we are trying to master look to be serving as an archive-like collective database of the very marketing expertise that businesses are looking for in the first place. The landscape of Internet Social Media has become a living, breathing, warehouse of this information, flowing and changing in near real time.
As humbly as possible, and without necessarily having any notion that I have something wholly new to contribute, I know that the place where my collection of Search Marketing experience and knowledge is meant to exist lies beyond the years of conversations, contracts, and direct relationships I’ve enjoyed helping businesses tackle online advertising for the last six years. The space for that knowledge is equally in the domain it serves, right here online seeping into the crevices and crannies of the web 2.0 electronic brain. This isn’t a new revelation, mind you. I just felt that the time was right to begin documenting some of my own experiences in the space. For me, the act of writing becomes a catalyst for connecting dots and articulating concepts that otherwise might remain too abstract to potentially act upon. This, then, is as much for me as it is for anyone who might take an insight or two away with them as they traverse the land of web 2.0.
So, in brief, I come from having helped successfully launch and bring to acquisition one of the country’s leading online marketing firms over the last six years. It was absorbed by a host (the company that bought us) and wiped from the face of the web about a year ago; a story needing no telling now. I came in as the company’s Director of Sales, and had a great run helping to usher in “Local Internet Marketing” from the days before there was a Google Local, well into the days of mass online aggregation of business data (still continuing today). But really, my history is mute. The perspective and info I might share here are all that will keep your interest. I’m thrilled to see you here at post number one, really.
So, here’s to feeding more information into the collective electronic super brain that will spread its wisdom far and wide. May there be less and less static and noise for all of us.